14 SXSW 2024 | Official XR Opening Night Party

9 March, 7pm
Innovation Bridge Europe House at Thompson Hotel, 4th floor event space

Future Art And Culture: The Next Generation

Future Art and Culture (FAC) is a major UK showcasing initiative focused on art and technology that takes place annually at SXSW. Produced by British Underground and Arts Council England with additional support from the British Council, the programme has run since 2017 and has helped establish the UK as a significant player at the event. In 2023 projects that exhibited as part of FAC won 3 major awards. As part of the programme, British Underground has collaborated with multicultural creative champion B3 Media to support four emerging artists at SXSW and this panel explores their work and ambitions for the future. Presented in partnership with British Underground.

8:15pm

XR Opening Night Panel

Hosted by: Dr Daniel Ford - Senior Associate Producer British Underground
Marc Booth - CEO B3 Media
Comfort Arthur - Animator / Writer
Dzifa Benson - Writer / Producer / Performance Maker
Jeremiah Brown - Writer / Spoken Word Artist / Actor
Marcus Joseph - Musician / Spoken Word Artist