Panels → The Systems We Build: Business Models for Meaningful XR

The Systems We Build: Business Models for Meaningful XR

XR is booming... Or is it? How secure are business models in the interactive/immersive sector and how well do they support creators to have social impact? And how do you thrive – not just survive – as a creator, producer, developer of this type of work, right now? Acknowledging challenges and uncertainty but also highlighting opportunities, the panel reflect on their own journeys – including successes, challenges and startings-over – to explore alternative models and offer practical advice for creators and producers to make work that matters: including protecting your IP and your wellbeing.

Anne Rupert (Business Director, Blast Theory, SXSW 2025 XR Experience Special Jury Award)
Jonathan Williams (Founding Partner at VRX)
Danielle Giroux (Unframed Collection)
Sarah Ticho (Multidisciplinary Artist, Hatsumi)