XR is booming... Or is it? How secure are business models in the interactive/immersive sector and how well do they support creators to have social impact? And how do you thrive – not just survive – as a creator, producer, developer of this type of work, right now? Acknowledging challenges and uncertainty but also highlighting opportunities, the panel reflect on their own journeys – including successes, challenges and startings-over – to explore alternative models and offer practical advice for creators and producers to make work that matters: including protecting your IP and your wellbeing.
The Systems We Build: Business Models for Meaningful XR
The Systems We Build: Business Models for Meaningful XR
(SXSW Official Panel)
Monday 16th March
11:30am – 12:30pm
JW Marriott - Salon E
Anne Rupert (Business Director, Blast Theory, SXSW 2025 XR Experience Special Jury Award)
Jonathan Williams (Founding Partner at VRX)
Danielle Giroux (Unframed Collection)
Sarah Ticho (Multidisciplinary Artist, Hatsumi)